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Nick Sal - Blog Editor and Senior Inbound Marketing Consultant at Hubspot Inc.

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Nick Sal's Hubspot Inbound Marketing and Consulting Blog

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Importance of HubSpot Lead Scoring in SalesForce

 
HubSpot SalesForce resized 600

If your organization is blessed enough to have both SalesForce AND HubSpot, then congratulations, you're in an elite group of marketers with access to two of the most powerful software platforms in existence. Fortunately their robust product features are not solely contained within each platform thanks to HubSpot's native Salesforce Integration.

Polish Inbound Marketing Agency's HubSpot Success Story - Clickray.pl

 
Inbound vs. Outbound Click Ray International Partner Success Story resized 600

From the Editor:  This is a guest blog post I requested from my colleague Simon Binek of Clickray.pl, they are a HubSpot Partner and an up and coming inbound marketing agency in Warsaw, Poland.  I worked with Simon 1:1 for several weeks as he and his team got started with the HubSpot Partnership and their inbound marketing software.  Find Simon on Twitter to continue the conversation:  @ForSzymon

Content Strategy Implementation – A Look Under the Hood

 
blueprint for inbound marketing

Inbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.

How to Warm Leads Using HubSpot Lead Intelligence

 
Inbound Marketing Video Briefing

This is a guest post written by Chris Kelley, digital marketing strategist at V2 Marketing Communications, a HubSpot Certified Partner located in Rockford, IL. You can contact Chris and his and his team via Twitter:  @marketingV2

Lead Follow Up For Busy Marketers

 
RWC Follow-up Email Notification

Rick Whittington is Principal at Rick Whittington Consulting, an inbound marketing consulting firm in Richmond, Virginia.  Nick Sal often refers to Rick as an "inbound ninja" and asks him to speak frequently on his webinar panels for coaching HubSpot users on inbound lead generation and lead follow up strategy.

Where Inbound Marketing Clients Hide - Strategies for industry targeting

 
Inbound Marketing Client Strategies | Target Sectors with Growth

[From the Editor:] The following is a guest blog post by Teicko Huber, HubSpot Partner and CEO of Focus2Grow, a firm that specializes in sales and marketing innovation solutions.  I "discovered" Teicko from his thoughtful, insightful contributions to the HubSpot Partner Forum on Linkedin - particularly around go-to-market strategies that Value-added-resellers (VARs) of our software program should implement for growth and success.  I asked Teicko if he would be willing to share some of his greatest hits from that forum here on the Nick Sal Inbound HubSpot Consulting Blog and he said yes!  Here....is his story....  -NSI

An online, interactive "inbound experience" 100% powered by HubSpot [VAR lead-gen example]

 
This is a guest post written by Kevin Jorgensen, owner of Silver-Teir HubSpot Value-Added Reseller, Innovative Marketing Resources Inc., located in the greater Boston area.  Kevin has been a HubSpot Partner for over 2 years.  You can contact Kevin and his team via twitter:  @imrcorp
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Hi. My name is Kevin Jorgensen and I’m a partner at Hubspot Certified Agency, Innovative Marketing Resources.  IMRCORP.COM

Why create a complete, online, interactive "inbound experience"?

The idea seemed simple enough. Rather than tell an unfamiliar prospect what inbound marketing was, let them experience it, right on the Innovative Marketing Resources website. But it wasn’t until
Hubspot 3.0 came out in the fall of 2012 that the tools to make the inbound marketing experience an online reality became possible.
Using workflows, the new email marketing tool and the new forms tool, Innovative Marketer Max Traylor, Creative Talent Beverly Jorgensen and HubSpot IMC Nick Salvatoriello set about creating an interactive experience.  The outcome was a set of website pages and marketing content that both showed people what inbound marketing is and gave new insight and analytics to Innovative Marketing Resources about how prospects react to inbound marketing tactics and precisely what aspect of inbound marketing a prospect wants to discuss when they self-qualify for a sales call.

Creating the "inbound experience" on the HubSpot platform:

The execution of the experience starts like this. Create a top of the funnel offer for an inbound marketing experience. Do it right… with a cool CTA.
But on the landing page, rather than pitch some piece of content about inbound marketing, we explain what just happened… the prospect visited the website, saw a call-to-action, clicked on it and now stands poised to share some personal information – on something called a form – in exchange for a valuable piece of content… the offer.
 
Go ahead, fill in the form… bam… an email goes out, but rather than simply providing a download link the email points out that you’ve just taken the first step in establishing a relationship with Innovative Marketing Resources…
and the process continues with lead nurturing and all the other best practices that define marketing, the inbound way.
But rather than tell you about it, check it out for yourself. There’s no risk, we’re not going to call you unless you ask us to… try the inbound marketing experience.

How to Hire Top Talent with Inbound Recruitment and Hubspot

 
Hubspot Inbound Recruitment Superman to the rescue

The hardest task with running a successful business isn’t the services you provide nor the products you sell, but often the people you have and the team you build.  Recruiting a rock solid team that shares your passion, vision, and goals is a challenge every business faces.  But never fear, Hubspot and inbound recruiting is here!

7 FREE Killer Secrets to Writing Blog Titles that don’t mention Sex, Drugs, or Alcohol.

 
DavePresherPic

Written by Dave Presher, CEO & President of Involution Digital

[VAR guest post] Inbound Marketing: My start of a HubSpot Love Affair

 
Barry Osborne HubSpot VAR Partner Bio Photo

[Barry Osborne is a trained veterinarian and farm owner, an entrepreneur based in Austailia, the owner of Property Connect - a Real Estate Inbound Marketing Venture and a HubSpot Value-Added-Reseller (VAR).  He can be reached on Twitter @propertyconnec1]

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