Nick Sal's Hubspot Inbound Marketing and Consulting Blog

From the Editor:  This is a guest blog post I requested from my colleague Simon Binek of Clickray.pl, they are a HubSpot Partner and an up and coming inbound marketing agency in Warsaw, Poland.  I worked with Simon 1:1 for several weeks as he and his team got started with the HubSpot Partnership and their inbound marketing software.  Find Simon on Twitter to continue the conversation:  @ForSzymon

Inbound marketing is an exploding practice. Hundreds of HubSpot vars are popping up all over the world, which causes prospects to be a bit overwhelmed when it comes time to pick an agency to work with. One competitive advantage that no one will stop you from pursuing is transparency. By showing your clients what lies behind the scenes of an inbound marketing strategy you will surely stand out from the "smoke and mirrors" out there. You will also be shocked at how smoothly things run (financially and logistically) if everything is laid out in stone up front. No secrets people... let it all hang out. Below is one strategy, complete with all the educational resources required, to attract new opportunities and nurture them to a point of sale using content and HubSpot's automated marketing software.

Welcome to HubSpot, partner!  Let's get ready to ROCK!

I'm Nick Salvatoriello, an Inbound Marketing Consultant or "IMC" working in HubSpot's Channel Partner Program (often called the VAR program).  We're responsible for helping HubSpot's new Value Added Resellers (VARS) achieve success with setting up HubSpot and applying HubSpot's software and inbound marekting methodology to meet your business goals.  

As a business owner today, it is important to recognize and identify trends. Equally important is the ability to filter long-lasting trends verses a flash in the pan.

For many of the people reading this blog post, it will come as no surprise that Hubspot's internal marketing team continues to blaze the trail on best practices for inbound marketing and how to keep a well oiled marketing machine going strong.

This is a guest post by George A. White.  George is the Marketing Director for Padalog.com, a SAAS solution that empowers businesses to publish catalogs via apps for tablets and smartphones; EndlessEmbrace.com, a diamond engagement ring e-commerce site; and several other websites. Over the past year George has used HubSpot tools with these two websites to develop a strong online presence, generate new leads, and obtain new customers. Feel free to introduce yourself to George: george.white@gmail.com

I recently attended a team training session at work about time management strategies.  During the discussion, one of my fellow Inbound Marketing Consultants mentioned a new app for getting stuff done called Wunderlist created by 6Wunderkinder (they're a German start-up and yes, they blog). 

(Please post your comments below!)

Does your marketing department have an over-grown data base of email addresses that they haven't touched in a while?  You're not alone.  Many customers I consult to have the same issue:  thousands of names and email addresses on a list, and no idea who on that list is a serious propect worth keeping in touch with, and which names are people who aren't interested anymore.  The common solution that many organizations take is simply blasting emails out to the whole list with emails/newsletters until people start unsubscribing.  There's a better way and the folks at Aboutus.Org have found it.