The Importance of Blogging:
Blogging is one of the fastest and most efficient way to add pages to your website.
Each blog post counts as a new page which can be indexed for keywords you're trying to "get found for" on search engines.
If you use Hubspot's tool - Keyword Grader and Blogging together, this is the fastest way to research great "long-tail" keywords to go after and to quickly create a blog post that includes that keyword.
Blogging can be social.
It's a platform where multiple people in your company can participate and share/show off their expertise (your company's expertise is one of the many reasons someone will choose to do business with you, or course). It's also a platform to get more engagement from your website visitors. They can post comments/questions to you and other readers in the comments section at the end of every blog post. They can use the social sharing buttons to pass your (helpful/funny/controversial/educational) articles around to their friends on Twitter, Linkedin + Facebook.
Blogging Can Generate Leads for Your Business:
Lastly, educational blog posts are great places to advertise your premium content offers that might be related to the article you're writing. An example of this type of "Call To Action" (CTA) would be: "Wanna learn more about this trend in our industry? Sign up to download our comprehensive guide on top 10 things to look for in our industry."
This allows your website visitors to engage with your company further to visit these offers' landing pages and sign up to download them.
Check out Hubspot's Blog for more information and inspiration:
To learn more about the importance of blogging in building ROI for your inbound marketing efforts, check out these great blog posts Hubspot has written on the subject (and please feel free to share them with your boss or co-workers who might still need a bit more convincing before writing up their first draft)
This great post was written up by one of our Hubspot Partners, Kuno Creative:
What do you think of these points? Are there any other benefits that you think could be added here based on your own experience?
An even better question I'd love to hear your two-cents on is: Given all these benefits in the long run for blogging in your company, what are some strong reasons to avoid investing in a consistent blogging strategy?
(Please post your comments below!)